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Julian Simon

Julian is a Senior Product Marketing Manager at INVERS with seven years of experience in the car sharing industry. He focuses on how shared mobility businesses work end-to-end, from operations and unit economics to the technology stack that enables them. In his role, he studies the customer landscape and turns product and market insights into practical guidance for building profitable car sharing.

How to Deal with Insurance in Car Sharing?

Car sharing insurance is a specialized commercial policy required for any vehicle rented to the public for short periods. Securing this coverage is often the most challenging step..

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What Are the Most Important Partnerships for Car Sharing?

Strategic partnerships in car sharing are formal collaborations with external organizations that integrate your service into a broader mobility network. Instead of operating as an..

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How Do Car Sharing Businesses Make Money?

Making a car sharing business profitable requires balancing consistent revenue streams against the significant costs of operating a vehicle fleet. While the service appears simple..

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How Does Pricing Work in Car Sharing?

Car sharing pricing is a strategic combination of time, distance, and fixed fees designed to cover costs while offering flexibility to users. Unlike traditional car rental, this..

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How to Choose The Right Vehicle Model

Choosing the right vehicles for your car sharing fleet is a fundamental decision that affects your profitability and daily operations. Effective fleet management requires you to..

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How to Select the Right Market?

Selecting the right market is the most critical decision you will make as a car sharing entrepreneur. More than your app, your brand, or your vehicle choice, the market you enter..

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Which KPIs to Track in Car Sharing?

Measuring your performance is key to understanding whether you are on the right path for your car sharing business. Without tracking the right metrics, it feels like driving..

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What Are the Benefits of Car Sharing?

Car sharing represents a shift from vehicle ownership to a service-centric model designed to solve the challenges of modern urban mobility. Its success is built on a unique value..

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What Is Corporate Car Sharing? 

In today's competitive business landscape, companies are constantly seeking smarter ways to manage resources and empower their teams. Corporate car sharing has emerged as a..

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